We are shoe lovers.
We are a female-founded, female-focused consumer goods brand.

We are inventors.
Our flagship product is a patented line of heel protectors designed to prevent stilettos from sinking into the grass.

We are athletes.
Our brand extensions include blister blocker and an anti bacterial spray that eliminates odors from shoes, gym bags, etc.

We are environmentalists.
Our products, which are all natural and nontoxic are packaged in recycled materials.